Storytelling formats

Who is this for, what do they already know, and what might they resist?

What should change in understanding, feeling or behavior?

What meaningful constraint, risk, frustration or unanswered question exists?

Who makes choices or takes action? Avoid stories where technology acts alone.

What becomes possible, clearer, faster, safer or more human?

Which facts, demonstrations, observations or customer experiences make the claim credible?

What single sentence should survive one week later?

What should the audience do or seek next?

Context → challenge → decision → change → evidence → future

Point of view → stakes → insight → proof → implication

Promise → arrival → discovery → human exchange → momentum → next

Provocation → pattern → escalation → reveal → invitation

Question → mental model → steps → proof/use → resolution

Need → experience → capability → evidence → outcome

Hook → one idea → proof → payoff / action